Licensing

Licensing is a marketing and brand extension tool that is widely used by
owners of trademarks, copyrights, designs, etc. Entertainment, sports
and fashion are the areas of licensing that are most readily apparent to
consumers, but the business reaches into the worlds of corporate brands, art,
publishing, colleges and universities and non-profit groups.

Licensing (and merchandising) are based on a contractual agreement between two
individuals or business entities: the owner or agent of the property, also known as the licensor and the renter of the rights, and the prospective licensee.

LexDellmeier drafts and/or reviews licensing agreements and gives clients
in-depth advice on various legal issues relating to the contractual obligations,
applicable laws (national laws or EU law) etc. The firm has a vast experience in
the field of licensing and merchandising and has - among others - contributed to
legal workshops at the Licensing Show and the Licensing Update.